New E-Commerce Rules Take Effect Today: Country of Origin, Expiry Date Must Be Displayed in Large Font

New Delhi, India | February 1, 2026

In a major boost to consumer rights, new e-commerce regulations have come into force from today, making it mandatory for online shopping platforms to clearly display key product information such as country of origin and expiry date in large, readable fonts.

The rules, enforced by the Ministry of Consumer Affairs, aim to enhance transparency, curb deceptive practices, and strengthen buyer confidence in online marketplaces.

🏷️ Country of Origin and Expiry Date Must Be Clearly Visible

As per the new guidelines issued by the Department of Consumer Affairs, e-commerce companies can no longer hide crucial product details in fine print.

• Country of Origin and Expiry Date must now be displayed near the MRP

• The information must appear in large, legible fonts

• Consumers should be able to see these details before making a purchase decision

The move is expected to help buyers make informed choices, especially while purchasing food items, cosmetics, medicines, and imported goods.

⭐ Crackdown on Fake Reviews and Ratings

The new rules also introduce stricter oversight to tackle fake and misleading online reviews.

According to the National Consumer Helpline:

• Paid or promotional reviews must be clearly marked as “Sponsored”

• Platforms must actively monitor and remove fake ratings

• Misleading endorsements can invite penalties

This step is expected to improve trust in product ratings and reduce manipulation of consumer sentiment.

🔄 Stronger Refund and Return Protection

Under the updated framework, rejecting genuine return or refund requests will become harder for e-commerce platforms.

• Faulty or damaged products must be addressed within a fixed time limit

• Companies must provide a clear grievance redressal mechanism

• Delays or unfair rejection of complaints may attract regulatory action

Consumer groups have welcomed this change, calling it a long-awaited safeguard for online buyers.

🚫 Ban on “Dark Patterns”

One of the most significant aspects of the new rules is a strict ban on dark patterns—deceptive design practices used to manipulate consumers.

Examples include:

• Adding extra services or insurance during checkout without clear consent

• Pre-selected add-ons that increase the final bill

• Misleading countdown timers or false urgency prompts

Such practices are now explicitly prohibited.

⚖️ Heavy Penalties for Violations

Companies found violating these rules may face:

• Hefty financial penalties

• Suspension or cancellation of licenses in serious cases

Regulators have warned that repeat offenders will be dealt with strictly.

📢 How Consumers Can File Complaints

If an e-commerce company fails to comply, consumers can:

• File a complaint with the National Consumer Helpline

• Approach the State Consumer Disputes Redressal Commission online

• Visit the Department of Consumer Affairs website for detailed guidance

Officials say timely reporting will help enforce compliance and protect consumer interests.