INVC News
New Delhi,
Rupali Sharma runs Aegte Lifesciences, an authentically Indian company providing a range of natural personal care products with her husband. The idea of starting the firm first came to her when she had a bad case of hair fall after the birth of her second child, and she tried one of her mother’s onion juice remedy. Soon her hair fall stopped and she decided to convert natural personal care into a flourishing business. A mother of two, this is what her typical workday as a skincare entrepreneur looks like.
Being the Ayurveda believer that she is, Rupali starts her day with a warm cup of lemon tea. She then does some deep breathing exercises. She believes that it really awakens the body. She ensures to make enough time for her kids. She then makes a ‘to-do’ list for the day. In the current scenario, she schedules meetings according to her list in order to balance both work and home efficiently. Her typical day nowadays also involves a lot of planning and strategising to make sure her products remain high-quality, her employees stay safe, and her customers stay happy.
Rupali also spends time consulting with her team to come up with new products ideas that come straight from nature. She additionally makes time to plan for her upcoming line of nutritional health supplements made with natural ingredients. When the day starts to close, she checks the performance of her business according to her plans of the day and wraps up the office work. Then, she goes for an evening walk and enjoys the rest of her time with her family.
Rupali believes that a lot of planning and data analysis goes into running a skincare business. Being abreast with the latest trends in beauty and skincare, government policies, safety guidelines to protect against the coronavirus is imperative. She believes that a decent measure of acumen and instinct are also required to run any business. It is crucial to understand the needs of the customers and plan how to produce superior quality products even in the face of adversity.
