Save Gen Next from influence of tobacco advt and lifelong addiction
On the eve of World No Tobacco Day, experts and celebrities stress the harm of tobacco.
Youth and children are being exposed daily to tobacco advertisements and promotions by tobacco companies that eye the impressionable minds to increase their profits, says international wrestler, Sangram Singh.
INVC NEWS
New Delhi ,
Even as tobacco companies are menacingly luring youth and children to their products through advertisements and entertainment ploy, health experts and celebrities have called upon the Government for immediate ban on advertisement of these cancerous health hazards.
There has been alarming evidence of widespread advertising and promotional activities that influences children to start to smoke and potentially develop a habit of life time addiction that could kill them, said world renowned wrestler and actor Sangram Singh.
He expressed concern that despite the ban on tobacco advertisements, the industry is spending a hefty amounts on promotion of tobacco items by adopting various marketing tactics. “They eye youth as their probable client as they very well know that in a tobacco-addicted youth, they will have a life-time client. I request the Government that such advertisements should be immediately prohibited,” he said at an event held here on the eve of World No Tobacco Day on Monday.
Data is scary. Tobacco causes 6 million deaths globally and India accounts for one-sixth of the world’s tobacco- related deaths; 37.9 per cent of children begin tobacco use by the age of 10 years in India. This despite the fact that in India, tobacco Control Law (COTPA 2003) prohibits the sale of tobacco in and around educational institutions within a distance of 100 yards.
COTPA 2003 prohibits tobacco related advertisements but the tobacco manufacturers take advantage of the gaps in the legislation by misusing its provisions of Point of Sale (POS) advertisements and product displays. Every day, around 5500 youth fall prey to tobacco traps in India.
Noted epidemiologist and public health expert Chandrakant Lahariya pointed out that children and non-tobacco users too visit the POS and are at risk of getting addicted. Giving relaxation on POS is like inviting a tobacco pandemic.
He also brought to the notice of the Government about the tobacco threat on the people’s health in the wake of Covid-19. He cited various studies showing how tobacco users have become vulnerable to the deadly infection during the pandemic. “Every life is precious and we are losing 1.3 million Indians every year to tobacco-related diseases. Apart from cancer, tobacco is also a major cause of a wide range of chronic and life-threatening conditions like lung diseases, cardiovascular diseases, and strokes to name a few,” he enlisted the threats due to tobacco consumption.
The epidemiologist backed the demand to ban designated smoking areas in the airports, hotels and restaurants, as they were a health risk to non-smokers.
CEO, BlueKraft Digital Foundation, Akhilesh Mishra said that Prime Minister Narendra Modi has shown seriousness to the threat posed by the tobacco consumption. “Because of his initiative, the Government has saved its youth by timely banning e-cigarettes in India, which are equally addictive.”
Now, the Government has taken yet another praiseworthy step by initiating the strengthening of COTPA legislation by making adequate amendments to check the unhindered tobacco use, he informed.
“Tobacco companies that make products like cigarettes and gutkha are specifically targeting teenagers and kids. They prominently display their advertisements near school and colleges so that they are visible to the impressionable minds. These should be completely banned”, asserted Dr Uma Kumar, HOD of Rheumatology, AIIMS, New Delhi, while stressing that it is very important to save our youth from these addictive products.
Dr Kumar also highlighted the harms of passive smoking to non-smokers, especially children and women. “Doing away with DSA, can be a game changer in the direction of health of the vulnerable population and making India’s public places 100% smokefree. Tobacco products cause serious ailments like cancer, claiming almost 13 lakh lives in the country. For healthy India, it is critical that tobacco control law and policies are made stronger and implemented effectively.” she reiterated.
Communication expert Neelkanth Bakshi also touched upon various anti-tobacco measures taken by the Centre and said that Prime Minister Narendra Modi has been very particular about the health of people particularly youth.
“He was the one who made Yoga a mass movement across the world. I am sure that he’s too aware of the ill-effect of tobacco on the people. The Government will certainly sooner or later come out with law to curb the menace caused by these cancer causing products,” said Bakshi.
