Japanese Good Design Exhibition in New Delhi First Time in India

INVC,,

Delhi,,

From the 4th to the 6th of March, Japan’s Ministry of Economy, Trade and Industry (METI) will hold an exhibition titled Japanese Good Design Exhibition in India. This event will be the first of its kind to be held in India. It aims to promote the idea that “Good Design is Good Business,” and will highlight 95 products from Japan including appliances, cars, motorcycles, lifestyle items and even machinery. The exhibition will be held in association with Federation of Indian Chambers of Commerce and Industry (FICCI), the India Design Council and the Japan Industrial Design Promotion Organization (JIDPO) at the Federation House.

In recent years industry has become increasingly aware of the importance of product design. In response to this growing awareness, India’s government announced their National Design Policy in support of fostering innovative design. Further to the announcement of the National Design Policy, India Design Council was set up and one of the key mandates of the Council was to establish a mechanism for recognizing and awarding industry achievers in creating a brand image for Indian designs through the award of an India Design Mark or I-Mark. To help establish India’s own award system, the India Design Council contacted the Japanese government to learn from their experiences in creating Japan’s Good Design Award. The Japan Industrial Design Promotion Organization (JIDPO) and India Design Council signed a memorandum of understanding in April 2010.