Housing Sales Set to Rise 35% this Festive Season

– Santhosh Kumar – 

Previous year trends suggest that housing sales across top cities in festive quarter (Oct.-Dec.) mostly saw an uptick – anywhere between 5-10% – over the preceding quarter. This is largely because the festive season is considered most auspicious for property buying in India and developers also roll out various schemes and offers to fuel the fervour.

The years 2016 and 2017 were a marked contrast – festive quarter sales in these years actually reduced against the preceding quarter, mainly because of structural reforms including Demo, RERA and GST. This year, the top 7 cities can cumulatively witness a 35% jump in housing sales in the ongoing festive quarter (Oct.-Dec.) against the July to September period.

Despite spiralling COVID-19 cases in the second quarter of 2020, residential sales rose significantly. This provides sufficient reason to expect a significant increase during the upcoming festive season, which will prompt many fence-sitters to avail the best deals on offer. Developers have pulled out all the stops to attract buyers, announcing schemes for festive season – many of which result in an actual reduction in the cost of acquisition.

These offers come with an expiry date – when the housing market regains enough momentum, they will be withdrawn. Most end-users will aim to use this period to their advantage. The prevailing lowest-best home loan interest rates coupled with limited-period government incentives such as reduced stamp duty and registration charges in markets like MMR are added flavours to the festive treat.

Moreover, the Q3 2020 base period saw nearly 29,520 units sold across the top 7 cities – much lower than the pre-COVID-19 quarter (Q1 2020) which saw nearly 45,200 homes sold. This effectively results in larger scope for growth. In all, housing sales are all set to rebound to 90% of the pre-COVID-19 levels (Q1 2020).

In MMR, housing sales in Q3 2020 stood at 9,200 units. The ongoing Oct-Dec. period may see anywhere between 33-36% rise in sales with buyers looking to make the most of limited period offer of reduced stamp duty charges, developer discounts and freebies and prevailing low home loan interest rates.
In Hyderabad, we expect a 20-24% jump in housing sales in Q4 2020 against the preceding quarter, when nearly 1,650 units were sold.
In Bangalore, housing sales in Q3 2020 stood at 5,400 units. We expect at least 30-35% rise in these numbers in the Oct.-Dec. period.
In NCR, we expect a between 27-31% jump in sales in the festive season. As many as 5,200 units were sold in Q3 2020.
Pune may see housing sales rise by 34% in Q4 2020 as against Q3 2020 when sales stood at 4,850 units.
Chennai may see a 20-25% rise in sales in Q4 2020 as against Q3 2020 when sales stood at 1,600 units
Kolkata is likely to see up to 30% jump in housing sales in the festive quarter. The previous quarter recorded sales of nearly 1,620 units.

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