With the advent of the festive season, apparel brands have also started their preparations. Along with opening new stores, they are launching new collections and partnering with international brands. Earlier, due to elections and extreme heat in the country, sales in all segments were affected, now after this slowdown, the industry is getting strong signs of growth. Shoppers Stop, Reliance Retail, Aditya Birla Fashion have started preparing for the big festive season, in which they are preparing their strategy to give customers a new experience with new collections. At the same time, global luxury brands are preparing for the big festive season with opening new stores in the domestic market and high-level collections. Luxury watch brands Hublot and Baccarat have also started their preparations for Indian festivals.
Shoppers Stop has introduced new collections for the festive season, the company is focusing on increasing sales through this. The company says that today’s youth look for such clothes in which they look traditional as well as a western look is visible in their attire. That is why we introduced the Bandeya collection in our festive collection which is of modern ethnic style and has been prepared for men. Kashish’s festival collection for women has been introduced for today’s women. Aditya Birla Fashion and Retail Limited has introduced a handmade collection Japor especially for women in view of the festive season. Aditya Birla’s ethnic business CEO Suraj Bhatt says, this collection has been introduced to increase sales in this segment, this designer collection reflects India’s cultural heritage.
On the other hand, Reliance Retail and international denim apparel brand Delta Gallic Industries Limited have partnered. In which emphasis will be given on increasing sales by introducing new apparel collection in the Indian domestic market. Reliance-owned AJIO has launched British fashion brand ASOS on its platform, ASOS will enter the Indian online retail market and sell. AJIO CEO Vineet Nair said that the desire for international brands is increasing among the youth of India. The youth search for new fashion and design online, so we will be able to provide them with international fashion apparel through ASOS and emerge as a strong brand.
Deepak Jasani, Retail Research Head, HDFC Securities said that during the festive season, Indian families spend in areas like consumer durables and consumer staples along with apparel. Apart from this, the wedding season is coming, due to which there is a possibility of a sharp jump in the sales of jewellery and apparel. The first half has been quite sluggish, in the second half, the sales of jewellery and apparel companies are expected to grow by 15 to 20 percent.
Experts say that global luxury brands are preparing for the big festive season by opening new stores in the domestic market and with high-end collections. They hope that the wealthy people of India will now buy brands for show and prestige and they will not have any problem in spending on it. That’s why brands are mainly focusing on cities like Delhi, Mumbai and Bangalore. DLF Emporio is soon going to start a new zone for ready-to-wear collection for the youth. While The Collective, Ralph Lauren, Hackett London and Ted Baker and Fred Perry are also planning to open stores. Retail experts say that Indians seem to be fully prepared to spend on festivals.
The big reason for this is the increasing disposable income and the growing population of working youth, which will increase the demand during festivals. The way more than 20 percent jewellery and more than 15 percent clothes were purchased during the Ganpati festival in Mumbai, it seems that this time there will be an increase of more than 25 percent in the sale of garments and jewellery. ( PLC & GT )
