kulbir kalsi,
INVC,
Chandigarh ,,
Casio India Private Limited, a pioneer in the field of consumer electronics and a 100% subsidiary of Casio Computer Company, Japan,inaugurated its first G-Shock Factory outlet in ELANTE MALL, Chandigarh . This outlet will stock the entire range of G Shock watches including Baby-G, Edifice, Sheenand Protrek Watches. This is India’s first G-Shock Factory outlet in India and wasinaugurated by Mr. Kulbhushan Seth, Vice President, Casio India.
The G-Shock Factory promises a unique shopping experience to youngsters. The G-Shock Factory is designed to prominently display Casio’s 3 key segments- Edifice,Sheen, G-Shock, Baby-G and Protrek. The reason for this classification is to target specific consumer segment with relevant product information through focussed communication.
For example, G-Shock and the Baby-G category is targeted at the urban, young, trent setter youth with an attitude and engaged in or aspires to be involved in extreme sports. The bold vibrant G Shock is also targeted at the trendy fashion conscious youth who enjoys modern art and music. The Edifice and Sheen watches are targeted at the young, intelligent executives as well as women with sophistication and class. The Protrek seriesare targeted at people involved in outdoor sports and activities such as tracking, surfing etc.Speaking at the inauguration, Mr. Kulbhushan Seth, Vice President, Marketing, Casio India stated, “Through this differentiated display of visuals & props, we can deliver focused communication to respective consumer segments and enhance consumer experience. Furthermore, because of this clear cut product positioning, focused communication and technology oriented products, we will created many brand loyalists as the consumer can choose which category reflects their true personality.” He added, “There is a watch perfect for every personality type.”
