Mumbai, India — February 24, 2026
The box office witnessed a noticeable slowdown as the weekend ended, with multiple releases experiencing a dip in collections. While critically appreciated films like Assi are struggling to convert praise into numbers, romantic drama Do Deewane Shehar Mein is also finding it difficult to sustain momentum. Meanwhile, O Romeo continues to lead among recent releases.
🎥 Assi Struggles Despite Critical Praise
Starring Taapsee Pannu and directed by Anubhav Sinha, Assi has received strong reviews from critics but remains modest at the ticket window.
Opening Day: ₹1 crore
Saturday & Sunday (combined): ₹1.60 crore
First Monday: ₹75 lakh
Four-Day Total: ₹4.95 crore
The film tackles the serious issue of sexual violence in India, highlighting statistics that underscore the frequency of such crimes. While its subject matter has drawn appreciation for bold storytelling, the film has struggled to attract mass audiences.
🎬 Do Deewane Shehar Mein Trails Behind
Featuring Mrunal Thakur and Siddhant Chaturvedi, this romantic drama opened slightly better than Assi but has since slowed.
Opening Day: ₹1.25 crore
Saturday: ₹1.50 crore
Sunday: ₹1.45 crore
First Monday: ₹65 lakh
Four-Day Total: ₹4.85 crore
Despite a relatable love story and mixed-to-positive critical reception, audience turnout has remained limited.
🍿 O Romeo Crosses ₹57 Crore Mark
In contrast, Shahid Kapoor’s O Romeo continues to outperform newer releases.
Week 1 Total: ₹47.10 crore
Second Saturday: ₹3.40 crore
Second Sunday: ₹3.15 crore
Day 11 (Second Monday): ₹1.65 crore
11-Day Total: ₹57.45 crore
The film has maintained a steady pace in its second week, benefiting from stronger word-of-mouth and wider audience appeal.
Box Office Overview
While content-driven cinema like Assi has earned critical recognition, its commercial trajectory remains slow. Romantic offering Do Deewane Shehar Mein is also witnessing a standard weekday decline. Meanwhile, O Romeo has established itself as the top performer among current releases.
Trade analysts suggest that upcoming weekend performance will be crucial in determining the long-term theatrical run of these films.
