Amazon Drops Referral Fee on Over 1.2 Crore Low-Priced Products
In a major relief for Amazon India sellers, the e-commerce giant has announced the removal of referral fees on products priced below ₹300. This move, benefiting over 1.2 crore products, aims to support small businesses and enhance seller profitability.
Amazon’s Push to Boost Seller Growth
Amazon’s referral fee is a commission that sellers pay for each product sold on the platform. By eliminating this fee, Amazon is making selling more cost-effective and competitive, especially for small-scale businesses.
Amazon India’s Official Statement
Amit Nanda, Director of Selling Partner Services, Amazon India, stated:
“By eliminating referral fees on millions of products and reducing shipping costs, we are making Amazon a more seller-friendly platform. This initiative will allow sellers to expand their offerings, make more competitive price listings, and boost sales on everyday low-priced items.”
Zero Referral Fee Now Available Across 135 Product Categories
This zero-referral fee initiative covers 135 product categories, including:
- Apparel & Footwear
- Fashion Jewelry & Accessories
- Groceries & Household Essentials
- Home Decor & Furnishings
- Beauty & Personal Care Products
- Toys & Baby Products
- Kitchen & Cookware
- Automotive & Pet Supplies
New Shipping and Handling Fee Reductions
In addition to eliminating referral fees, Amazon has introduced a new flat rate for national shipping, reducing costs for sellers using external fulfillment services like Easy Ship and Seller Flex.
- National shipping rates have been reduced from ₹77 to ₹65.
- Handling fees for lightweight goods (<1 kg) have been slashed to ₹17.
What is Amazon Easy Ship & Seller Flex?
- Easy Ship: Amazon collects packages directly from sellers and ensures delivery to customers.
- Seller Flex: Amazon manages part of a seller’s warehouse as an Amazon fulfillment center, optimizing logistics.
Sellers to Save Up to 90% on Additional Units Shipped
Amazon has also introduced incentives for bulk shipments. Sellers who ship multiple product units in a single order can now save up to 90% on selling fees for additional units. These changes will enable sellers to increase sales volume, reduce costs, and maximize their profits.
