INVC NEWS
Mumbai : Yamaha, the renowned motorcycle manufacturer, has achieved a significant milestone in India by opening 300 Blue Square outlets. These outlets represent Yamaha’s high-level dealership network, promising customers a premium experience like never before.
The Blue Square Initiative
In 2018, Yamaha initiated the “Call of the Blue” brand campaign, which laid the foundation for the Blue Square showrooms launched in 2019. These showrooms embody Yamaha’s commitment to excellence, offering customers an immersive experience that showcases the brand’s ethos and innovation.
Representing Yamaha’s Legacy
The Blue Square dealerships epitomize Yamaha’s legacy and commitment to delivering top-notch products and services. Each outlet is designed to reflect Yamaha’s brand identity, providing customers with a seamless blend of style, performance, and reliability.
Unveiling R3 and MT-03 Bikes
Recently launched at the Blue Square dealerships are the highly anticipated R3 and MT-03 bikes. These models represent Yamaha’s dedication to pushing boundaries and setting new standards in the motorcycle industry. With cutting-edge technology and ergonomic design, the R3 and MT-03 bikes offer riders an exhilarating experience on the road.
Nationwide Presence
Of the 300 Blue Square showrooms across India, Yamaha has strategically placed 129 outlets in South India, 81 in the Eastern region, 54 in the Western region, and 37 in the Northern region. This nationwide presence ensures that customers from all corners of the country have access to Yamaha’s premium products and services.
Elevating Customer Experience
At Blue Square outlets, Yamaha goes above and beyond to elevate the customer experience. From knowledgeable staff who are passionate about motorcycles to state-of-the-art facilities equipped with the latest technology, every aspect of the dealership is designed with the customer in mind.
Commitment to Quality
Yamaha’s commitment to quality is evident in every aspect of the Blue Square outlets. From the moment customers step through the doors, they are greeted with a sense of sophistication and professionalism that sets Yamaha apart from the competition.
Embracing Innovation
Innovation is at the core of Yamaha’s philosophy, and the Blue Square outlets are no exception. From interactive displays that allow customers to explore Yamaha’s lineup to advanced service centers equipped with the latest diagnostic tools, innovation is woven into every aspect of the dealership experience.
Building Community
Beyond being a place to buy motorcycles, Blue Square outlets serve as hubs for motorcycle enthusiasts to come together and share their passion for riding. Through events, workshops, and group rides, Yamaha fosters a sense of community among its customers, creating lifelong connections that extend beyond the showroom floor.
