INVC NEWS
Bangalore,
Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has launched an array of “daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary 
range of Eau De Cologne from The House of Yardley. These perfumes are a unique blend of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in elegant purple, yellow, pink and aqua blue. This new range has four floral fragrances priced at Rs. 499 for 100ml.
The Daily wear perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breeze variants.
Morning Dew – Waking up to a picture perfect Dewy Morning in London, overlooking the Thames, as the sun caresses the smile on your face and sets you in the playful cheery start, this fragrance is delicately crafted with Freesia & rose, sprinkled with fresh mandarins finishing off with a woody undertone.
London Mist – Capturing the “Romance of being a woman”, this fruity floral lets you escape to the misty countryside of England, walking you through delightful meadows, and giving your eyes a floral feast to relish
Autumn Bloom – A sensual sweet oriental fragrance, reminiscent of Autumn in Britain, when the leaves turn golden, the sky seems bluer and the air has a crisp chill making it a great time for leisurely walks, stopping by to enjoy the spectacular views of the valley.
Country Breeze – Filling you up with the scents of rural England, this charming fragrance captures the mood of the lush, untouched meadows of rural England, as the gentle breeze fills the air with the fragrance of its flowers, capturing the innocence and the dominance of the valley.
Speaking on the launch, Mr. Manish Vyas, Consumer Care – Vice President and Business Head Yardley India, said “Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages. We are delighted to introduce Yardley Daily Wear Perfumes. This range aims at making daily usage of perfumes a habit in India. It is targeted at discerning users who seek products with a high effectiveness, unique image and an original concept. We are confident that this newly introduced range will further enhance the Yardley brand in India.”
Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands, which has been bestowed with the honour of six prestigious Royal Warrants over the past 245 years.
