INVC NEWS
New Delhi ,
Union Minister of Commerce and Industry, Textiles and Consumer Affairs, Food and Public Distribution, Piyush Goyal, spoke at FICCI Frames 2023 and praised the Indian media and entertainment industry for its remarkable achievements in taking Indian cinema to the global level. The Minister commended the industry for efficiently adopting modern technologies and cited the example of widespread use of smartphones as cameras.
Shri Goyal lauded the Indian VFX companies involved in Hollywood movies like Avatar, highlighting their contribution to the growth of this sector. He also noted that startups are playing a significant role in the growth of the industry. According to the Minister, the media and entertainment industry will grow by leaps and bounds with the emergence of digital platforms.
The government, under the visionary leadership of the Prime Minister, Shri Narendra Modi, is supportive of all the efforts by the media and entertainment industry to expand the frontiers of the sector globally and reach the remotest corners of the world. Shri Goyal said that the media and entertainment industry can disseminate the message to the world that India is on the pathway to becoming a developed nation by 2047.
India, being the fastest-growing economy in the world, offers unmatched opportunities for economic development and business growth to the world, along with unparalleled talent and skill base at a very competitive price. The Minister said that the media and entertainment industry can showcase to the world, the New India of today, boost the economy, reach a new audience, influence opinions, and spread positivity. This positivity encourages people, government and businesses to be more aspirational and look at the future with greater hope, demanding better lifestyles and better business opportunities.
Shri Goyal emphasized that the media and entertainment industry is the cultural ambassador of India, giving a unique identity to India. He highlighted that the media and entertainment industry has huge potential to connect people, businesses, and nations, leading to better understanding and appreciation of different cultures and conditions across the world.
The recent Oscar Awards for the ‘Naatu-Naatu’ song and the ‘Elephant Whisperers’ showcase the global appreciation of Indian art and culture. These Awards helped India convey a social message that sustainability is at the core of Indian culture and tradition. The message of Naari Shakti was also effectively conveyed as the Awards highlighted that Indian women of substance are defining the New India. These achievements are boosting the morale of billions of people.
The Minister said that the theme ‘inspire, innovate and immerse’ is relevant to the current times as it reflects the vibrancy demonstrated by the media and entertainment industry. The theme also resonates with the belief that creativity can indeed enhance commerce. The industry acts as a key pillar of India’s cultural identity and cultural heritage. FICCI Frames has now become an established platform in the media and entertainment sector showcasing to the world what India truly represents.
In conclusion, the Indian media and entertainment industry has made significant strides in recent years and has put India on the global map. With the government’s support and commitment, the industry is poised to achieve even greater heights in the coming years. It is a vital contributor to India’s economy and cultural heritage and has immense potential to connect people, businesses, and nations. The media and entertainment industry can disseminate the message to the world that India is on the pathway to becoming a developed nation by 2047.
