Mumbai, 7 April 2025 — In a historic move set to redefine anime broadcasting in India, Sony YAY!, India’s leading kids and youth entertainment channel, has acquired and premiered the globally acclaimed anime series Jujutsu Kaisen — marking its official television debut in India.
The dark fantasy juggernaut, already a massive global hit, is now available to Indian audiences in three major regional languages — Hindi, Tamil, and Telugu, ensuring deeper pan-India reach and inclusivity.
📺 A Landmark Moment for Indian Anime Fans
With the launch of Jujutsu Kaisen, Sony YAY! strengthens its growing anime slate and reaffirms its leadership in genre-first programming. The series joins an elite lineup of iconic shows such as Naruto and Naruto Shippuden, which have been instrumental in expanding anime’s mainstream popularity across Indian households.
“Anime has evolved into a cultural movement in India,” said Ronojoy Chakraborty, Head – Programming, Sony YAY!
“By bringing Jujutsu Kaisen to Indian television, we’re introducing a masterpiece that not only entertains but also inspires imagination, emotion, and connection with characters.”
🌍 Jujutsu Kaisen: A Global Phenomenon Now in Indian Living Rooms
Originally adapted from Gege Akutami’s bestselling manga, Jujutsu Kaisen has become a worldwide phenomenon for its gripping narrative, sophisticated animation, and complex characters. The story follows Yuji Itadori, a high school student who becomes a vessel for a powerful curse named Ryomen Sukuna and joins a secret sorcerer society to fight supernatural threats.
The anime is celebrated for its emotional storytelling, high-stakes battles, philosophical depth, and themes of sacrifice, destiny, and the human condition — qualities that have made it resonate with millions globally.
🔁 Localized, Amplified, and Made for India
Sony YAY!’s localization strategy — launching the series in Hindi, Tamil, and Telugu — reflects a growing demand among Indian youth for authentic, immersive anime experiences in their own languages. This move unlocks Jujutsu Kaisen for wider audiences beyond niche streaming platforms and dedicated sub-watching fans.
📈 Why This Launch Is a Game-Changer
📌 First-time premiere on Indian television
📌 Available in three Indian languages for regional mass appeal
📌 Part of Sony YAY!’s strategic genre-first content expansion
📌 Follows successful runs of Naruto, Naruto Shippuden, Beyblade, and more
📌 Signals the mainstreaming of dark fantasy anime in India
💬 Cultural Impact
With anime growing rapidly across urban and semi-urban India, Sony YAY! is tapping into a passionate Gen Z fandom that craves more than cartoons — they want art, emotion, and storytelling depth. And Jujutsu Kaisen, with its mix of action and philosophy, delivers just that.
The channel’s initiative sets a new precedent: anime isn’t just streaming content anymore — it’s prime-time entertainment.
📢 What’s Next?
As anime fandom explodes across India, industry watchers believe this could be a watershed moment for anime on Indian television. Sony YAY! has not only imported a hit but localized it smartly — laying the groundwork for future anime premieres with cultural and linguistic relevance.
