Mumbai, India | December 27, 2025
Many stars have come and gone in Bollywood, but Salman Khan’s stardom remains unmatched. As the actor popularly known as Bhai celebrates his 60th birthday on December 27, his influence extends far beyond cinema. Salman Khan is not only one of India’s biggest box-office draws but also among the wealthiest and most powerful brands in Indian entertainment.
According to Forbes India estimates and multiple media reports, Salman Khan’s total net worth is estimated at around ₹2,900 crore, built steadily over three decades.
Beyond Acting Fees: Profit-Sharing Power
Unlike most actors who charge a fixed fee per film, Salman Khan operates on a profit-sharing model. Reports suggest he charges ₹100–150 crore per project, but his real earnings come from taking 60–70 percent of a film’s profits. This often results in Salman earning more than producers when a film succeeds.
He also owns a production company, Salman Khan Films (SKF), which has delivered successful titles like Bajrangi Bhaijaan and Chillar Party. Production and distribution form a strong and stable pillar of his income.
Being Human: Charity Meets Business
A major contributor to Salman Khan’s wealth is his foundation-backed brand Being Human, launched in 2012. The Being Human Clothing line has grown into a global brand with over 90 stores across India, along with a presence in Europe and the Middle East.
What sets the brand apart is its social business model. Profits from clothing sales fund education and healthcare initiatives, including heart surgeries and cancer treatment for underprivileged patients—making it a rare blend of commerce and compassion.
Fitness, Grooming, and Lifestyle Ventures
Known as a fitness icon, Salman monetized his passion by launching the SK-27 gym chain and the Being Strong fitness equipment range, now widely used across major Indian cities.
During the pandemic, he also entered the grooming market with the FRSH brand, offering products such as sanitizers, perfumes, and personal care items, which have gained solid market traction.
Television and Endorsements: The Real Cash Machines
Salman Khan’s dominance extends to television, where he remains the face of Bigg Boss. Industry reports claim he charges ₹45–50 crore per week for hosting the show—rivaling or exceeding film fees.
In advertising, Salman is one of the most trusted celebrity endorsers. He represents brands like Hero Honda, Realme, and Britannia, reportedly charging ₹6–7 crore per endorsement.
Annual Earnings
Combining films, television, endorsements, and business ventures, Salman Khan is estimated to earn around ₹250 crore annually, securing his place among India’s richest actors.
As Salman Khan enters his sixth decade, his journey stands as a testament to how stardom, smart investments, and brand-building can create an empire that goes far beyond the silver screen.
