INVC NEWS
RockNShop, India’s foremost global community of fashion forward brands and boutiquescollaborates with ROPOSO and introduces a Blogger Academy aimed at investing and creating lifestyle bloggers. A one of a kind, the academy is the first virtual school for bloggers.
Speaking on the collaboration, PriyaSachdev, RockNShop founder had this to add, “The blogger academy is targeting individuals from the age of 17 to 23 and those who are 100% smart phone savvy and social media power users. These individuals must be fashion forward, image conscious and be well connected within their social circles. The idea is to create influencers who are aware and updated and able to create content.”
The ROCKNSHOPXROPOSO blogger academy is the first of its kind; it is dedicated to curating original content and enabling millennials across India and encourages them to take up blogging. Students learn to increase their reach and engage with brands. Registration is free, and once a student signs on they are given five tasks to complete and then given a certificate of experience. The bloggers are also taken through educational youtube videos each made by India’s top lifestyle bloggers. Each video touches upon topics and modules which can be modified to your account and help build a personal profile.
The campaign generated content will be posted on both Rock N Shop’s and Roposo’s social media platforms and blog.
