INVC NEWS
Chandigarh,
Nutrinorm Wellness, the emerging herbal and natural products brand based on Ayurveda enter the Northern market especially in Chandigarh and Punjab. The start-up from Bangalore launched its new collection of beauty, skincare, and hair care products under the categories – Evergreen, Recreate, Rekindle, Captivate, Resistance and Uplifting presence of Priyanka Jatain, Mrs. Harayana, 2019. North estimates contribute to 30-35% in the skincare business& Nutrinorm Wellness plans to capture 10% of the market share ina period of 12-18 months.
The products are created from natural ingredients backed with extensive research to offer a beautiful glow, healthy skin and luscious hair. These products are launched to address the needs of dry, oily, sensitive and normal skin. Nutrinorm product range starts at Rs 199 onwards and is available on eCommerce portals like Amazon and Flipkart. These products will also be available in key retail stores& supermarkets across Chandigarh, Jalandhar, Amritsar, etc. Nutrinorm Wellness also launched Butter Cream for the customers in Chandigarh and Punjab taking the skin type and climate variation in consideration.
Commenting on entering a new market, Dr. Ravi Sankar, Executive Director – Nutrinorm Wellness, said, “Nutrinorm Wellness products are made of 100% herbal active ingredients based on scientific research. The personal care industry is growing fast in the last couple of years and we are excited to tap the Northern market which is a key market for us. Post our initial research, we have also come up with two new products based on skin types and climatic requirement.”
Nutrinorm Wellness is one of the fastest-growing brands with double-digit growth this fiscal. Started in the year 2018, the company has plans to increase its footprint nationally and explore overseas markets as well where the demand for natural-based personal care products is on the rise.
Speaking at the launch, Suraj Sharma, Business Consultant and Head Strategy, Brand, Sales& Marketing, Nutrinorm Wellness said, “Today’s consumers are aware and consciously seek alternatives to products high on chemicals that are harmful in the longer run. Our product lineaims to provide all the goodness of natural ingredients that are well researched scientifically.In a competitive market, we are confident that our products will help our customers get better results. With our distributor network and retail partnerships expanding in the Northern region, we aim to reach our products to the discerning consumers in the region starting with Chandigarh and Punjab.”
The different categories of Nutrinorm Wellness products available are:
Anti-aging category: Loaded with the goodness from the rarest natural ingredients and created with the finest technologies in skincare, will help prevent free radical damage to the skin, thus preventing the onset of signs of aging.
Skin repair category: This range of products by Nutrinorm is designed to counter the damage by cleansing, smoothening and nourishing your skin to instantly renew your natural beauty.
Scrub & Exfoliating category: Crafted to deep clean while maintaining your skin’s natural moisture levels, the Rekindle range is designed to give you a fresher, younger and happier skin. This category products remove dead skin cells and exfoliates thoroughly while smoothening the skin’s surface.
Hair Care category: Packed with protein, the most natural ingredient of your hair and a host of other nourishing ingredients, this range helps to bring back the healthy growth and glow to your hair.
Sun Protection category: This range of products are scientifically designed to give your skin complete protection from all the harmful rays of the sun and keep it hydrated.
Refreshing cool cleansing category: Created with the confluence of natural ingredients that nourish and cleanse your skin while leaving you a cool and fresh feeling. This range is to keep your skin young and youthful.
