INVC NEWS
New Delhi : The Ministry of Information and Broadcasting has announced an extension for the submission of entries for the 3rd Edition of the Antarashtriya Yoga Diwas Media Samman (AYDMS) 2024. Recognizing the media’s pivotal role in promoting the International Day of Yoga 2024, the Ministry has set the new deadline for 15th July, 2024 (Monday). This extension provides a valuable opportunity for media houses to showcase their efforts in disseminating the essence and significance of yoga globally.
Acknowledging Media’s Role in Yoga Awareness
The Antarashtriya Yoga Diwas Media Samman (AYDMS) is an initiative by the Ministry to honor media houses that have made notable contributions to increasing awareness and outreach of the International Day of Yoga. This award encourages media platforms to engage with the public through informative content that highlights the benefits of yoga. It aims to foster a deeper understanding of yoga’s holistic approach to health and well-being.
Eligibility and Submission Guidelines
Who Can Participate?
All media houses, including print, broadcast, and digital platforms, are eligible to participate in the AYDMS 2024. The competition is open to both national and international media entities that have produced exceptional content related to the International Day of Yoga.
Submission Process
Media houses interested in participating must send their entries and content by the new deadline of 15th July, 2024. Submissions should be emailed to aydms2024.mib[at]gmail[dot]com. The entries must adhere to the detailed guidelines provided by the Ministry, which can be accessed on the Ministry of I&B’s website at mib.gov.in and the Press Information Bureau at pib.gov.in.
Criteria for Evaluation
The entries will be judged based on several criteria, including:
- Quality of Content: The depth, accuracy, and creativity in presenting yoga-related information.
- Audience Engagement: The reach and impact of the content in engaging a broad audience.
- Innovation: The use of innovative approaches and mediums to convey the message of yoga.
- Consistency: Continuous efforts in promoting yoga and its benefits over time.
Why Participate in AYDMS 2024?
Participating in AYDMS 2024 offers numerous benefits for media houses:
- Recognition: Winners will receive national recognition for their contributions to promoting yoga, enhancing their credibility and prestige.
- Visibility: Award-winning content will be highlighted by the Ministry, gaining wider visibility across various platforms.
- Impact: By participating, media houses contribute to a global movement that underscores the importance of holistic health and wellness.
Historical Significance of the Antarashtriya Yoga Diwas Media Samman
Previous Editions
The AYDMS was instituted to commemorate the role of media in celebrating and promoting the International Day of Yoga, which is observed on 21st June each year. Since its inception, the award has recognized numerous media houses for their exemplary work in bringing the message of yoga to the masses.
Impact on Media and Public Awareness
Over the years, the AYDMS has significantly impacted how yoga is perceived and practiced. The awarded media houses have successfully created engaging and educational content that has reached millions, fostering a greater appreciation for yoga’s role in achieving physical and mental harmony.
Celebrating the International Day of Yoga
Global Participation
The International Day of Yoga has seen unprecedented participation from individuals and organizations worldwide. Governments, NGOs, educational institutions, and various communities come together to organize yoga sessions, workshops, and seminars, promoting the ancient practice’s myriad benefits.
The Role of Media
Media plays a crucial role in amplifying the reach of these activities. Through news coverage, special programs, documentaries, and digital campaigns, media houses bring the celebrations to a global audience, highlighting personal stories and community efforts that underscore the transformative power of yoga.
Preparing a Winning Entry for AYDMS 2024
Content Creation Tips
To create a compelling entry, media houses should focus on the following:
- Authentic Storytelling: Share genuine stories of how yoga has impacted lives positively. Personal anecdotes and testimonials add a human touch.
- Educational Segments: Incorporate segments that educate the audience about the various aspects of yoga, including its history, different styles, and health benefits.
- Engaging Formats: Utilize diverse formats such as videos, podcasts, articles, and interactive social media posts to reach a wider audience.
Promotion Strategies
Effective promotion of yoga content involves strategic planning:
- Social Media Campaigns: Leverage social media platforms to create buzz and engage with the audience through challenges, live sessions, and interactive posts.
- Collaborations: Partner with yoga instructors, wellness experts, and influencers to amplify the message.
- Community Involvement: Encourage local communities to participate and share their experiences, creating a ripple effect of awareness.
Future of Yoga Promotion Through Media
As we look to the future, the role of media in promoting yoga is expected to grow even more significant. Advances in technology and the rise of digital platforms provide new avenues for engaging audiences. Virtual reality, augmented reality, and AI-powered content are just some of the innovations that could revolutionize how yoga is taught and practiced globally.
Conclusion
The extension of the deadline for the 3rd Edition of the Antarashtriya Yoga Diwas Media Samman (AYDMS) 2024 presents a unique opportunity for media houses to contribute to a global cause. By participating, media entities not only stand a chance to gain recognition but also play a crucial role in spreading the timeless wisdom of yoga. As we move towards the new deadline of 15th July, 2024, we encourage all eligible media houses to submit their entries and join us in celebrating the transformative power of yoga.
For detailed guidelines and submission procedures, visit the Ministry of I&B’s official website at mib.gov.in and the Press Information Bureau at pib.gov.in.
