Mahindra has announced a significant price revision for its popular SUV, the XUV700, slashing prices by up to ₹75,000 on select variants. This move aims to enhance the SUV’s market appeal, making it an even more competitive choice in the mid-size SUV segment.
Mahindra XUV700 Price Reduction – Complete Breakdown
The price cuts are focused on AX7 and AX7 Luxury (AX7 L) variants, covering both petrol and diesel models. Below is the updated price structure:
Petrol Variants
| Variant | Old Price (₹) | New Price (₹) | Discount (₹) |
|---|---|---|---|
| AX7 AT 6-Seater | 21,64,000 | 21,19,000 | 45,000 |
| AX7 AT 7-Seater | 21,44,000 | 20,99,000 | 45,000 |
| AX7 L AT 6-Seater | 24,14,000 | 23,39,000 | 75,000 |
| AX7 L AT 7-Seater | 23,94,000 | 23,19,000 | 75,000 |
Diesel Variants
| Variant | Old Price (₹) | New Price (₹) | Discount (₹) |
|---|---|---|---|
| AX7 AT 6-Seater | 22,24,000 | 21,79,000 | 45,000 |
| AX7 AT 7-Seater | 22,04,000 | 21,59,000 | 45,000 |
| AX7 L MT 7-Seater | 22,44,000 | 21,69,000 | 75,000 |
| AX7 L AT 6-Seater | 24,74,000 | 23,99,000 | 75,000 |
| AX7 L AT 7-Seater | 24,54,000 | 23,79,000 | 75,000 |
All prices are ex-showroom, pan-India.
Why Mahindra Slashed XUV700 Prices?
Mahindra’s decision to cut prices is a strategic move aimed at making the XUV700 a stronger contender in the SUV segment. With rising competition from rivals like Tata Safari, Hyundai Alcazar, and MG Hector Plus, Mahindra is looking to attract more buyers by offering premium features at a more affordable price.
This price revision is also notable as it comes at a time when most automakers are increasing their prices due to rising input costs and regulatory changes. By lowering the price of the XUV700’s top variants, Mahindra is likely aiming to boost sales volume and market share.
What This Means for Buyers?
- More Value for Money: The AX7 and AX7 L variants offer a premium feature set, including ADAS, a panoramic sunroof, a 10.25-inch digital cockpit, and a 5-star GNCAP safety rating. With the new pricing, buyers get these premium features at a lower cost.
- Increased Affordability: With ₹75,000 in savings, potential buyers now have an incentive to opt for the higher-spec models.
- Stronger Market Position: Mahindra’s pricing strategy could put pressure on competitors, prompting similar discounts in the segment.
