INVC,
Chandigarh,
Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today honoured its dealers from across the country at its annual Dealer Performance Excellence Awards 2013. Anand Mahindra, Chairman and Managing Director, Mahindra Group, graced the occasion, along with Rajeev Dubey, President (Group HR, Corporate Services and After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd. and Nagendra Palle, CEO, Mahindra First Choice Wheels Ltd. The 21 dealers received awards in several categories, including Highest Retail Sales Volumes, Warranty Excellence, Certification Excellence, Best Customer Satisfaction and National X-Mart Performance. AutoMaxx, Thane was adjudged the Best Dealer overall, with Focuz Car Mart, Kochi and Auto Leads, Kathua in second and third place, respectively. Aside from awards for the Top 3 All India dealers, there were also awards for various zones. “My congratulations to all those who have received awards today. The fact that Mahindra First Choice Wheels has outperformed the new car market in terms of growth is testimony to the hard work and commitment of our dealers through the years. By creating an eco-system in the used car market that mirrors the one in the new car market, Mahindra First Choice Wheels has emerged as the brand of choice for used car buyers who appreciate the trust, transparency and peace of mind it offers, a matter of great pride for all of us at Mahindra,” said Anand Mahindra, Chairman and Managing Director, Mahindra Group.
