Centered on the ‘Dhasu Woman’ theme song, the campaign will feature 30 extraordinary women from all walks of life to participate and feature in the music video, releasing on March 8th, 2020
INVC NEWS
New Delhi,
Fearless women the world over have inspired and continue to empower each other since the dawn of 
time. Over the past several decades, this has been a fight for equality; and in today’s world, to be recognized for their individuality rather than being viewed as someone playing supplementary roles in the lives of everyone else. With International Women’s Day around the corner, Safejob, powered by Safeducate, India’s largest training, skilling and consulting firm, has launched its ‘Dhasu Woman’ campaign to celebrate the ‘awesomeness’ that women, together, continue to bring to this world. Launched in association with the Women Entrepreneurship Platform – a NITI Aayog initiative – the campaign is centered on the upcoming music video for the Dhasu Woman theme song, and invites women from all age groups and walks of life to participate and be a part of the larger movement.
From calling the entries to handpicking 30 most unique stories from a sea of equally compelling narratives, the long and intensive process aims to identify and celebrate the women in the country who have not only made a mark but also advanced their field across industries. Be it donning the hat of an entrepreneur, scientist, educator, lawyer, or activist, we are surrounded by such women who are tirelessly working towards making this world a better, kinder place. The ‘Dhasu Woman’ campaign is an ode to these extraordinary souls and their remarkable pursuits.
Speaking about the concept behind the campaign, Divya Jain, Founder and CEO, Safeducate, said, “We are delighted to partner with NITI Aayog’s Women Entrepreneurship Platform as we work towards our shared objective of identifying and celebrating the various dhasu women who have made an extraordinary impact in their chosen domains. We are committed to conducting the process of distilling the entries down to the 30 most unique stories as diligently as befits this amazing opportunity to commend the incredible work being done by the marvelous women – mothers, thought leaders, industry experts, pioneers, homemakers – around us. The cherry-picked stories will then be woven into the music video that will be released on Women’s Day.”
“International Women’s Day is a time for us to celebrate the fabulous women of the world and everything that we have stood and fought for to bring about massive changes in the societies that we live in. While there is still a long way to go, there is also enough to take pride in. There is little that can match the strength and enduring spirits that women have kept alive over time, and this is the overarching theme of our Dhasu Woman campaign as well. Together, we have reached where we are today, and the song serves as a reminder to keep our unwavering determination going. We look forward to the entries and are convinced that they are going to make this music video truly special,” she added.
A light, carefree song inspired by the women of today, the Dhasu Woman song has been imagined as one that is sung by village women in the form of a story. It aims to celebrate the beautiful women of the world and the power that each one holds within her, even as they battle the challenges that life throws at them. With a local flavor and a raw, rustic feel, the thought-provoking lyrics and the underlying message of the song are sure to stand out and stay with the listener for a long time.
