Revolutionary UAE Assist program to provide complimentary support to all UAE visa applicants, setting a new global standard for travel safety and convenience
New Delhi | April 4, 2025 — In a historic move poised to transform the global travel landscape, India Assist, the country’s leading real-time travel assistance service, has officially gone international. The company has signed a strategic Memorandum of Understanding (MoU) with UAE authorities, marking the launch of UAE Assist—a game-changing initiative aimed at providing complimentary, on-ground support to every traveler entering the United Arab Emirates.
With over 40 million annual visitors to the UAE, the launch of UAE Assist is expected to redefine how travelers experience safety, support, and convenience. From emergency response to real-time guidance, the service ensures that help is always just a tap away.
“Our expansion into the UAE marks a pivotal moment for us,” said Harish Khatri, Founder and Managing Director of India Assist and UAE Assist. “We’re setting a new standard in global travel support by offering real-time help to millions of travelers. This MoU is just the beginning of our vision for a seamless global travel experience.”
Reimagining Travel Assistance for the Modern Era
Whether it’s a lost passport, medical emergency, or simply needing directions, UAE Assist will provide instant, on-demand help, ensuring travelers feel supported throughout their journey. This international step is part of India Assist’s aggressive global expansion roadmap, with more destinations in the pipeline.
Proven Track Record in High-Pressure Events
India Assist has already demonstrated its operational strength during major events such as the MahaKumbh and MotoGP, where it served as the official assistance partner. Its performance in high-footfall, high-stakes environments gives the brand an edge in scaling across global travel hubs.
What This Means for Global Travelers
The UAE initiative covers a broad range of travelers—from leisure tourists and business professionals to first-time visitors and families—ensuring a stress-free travel experience from arrival to departure. It’s a bold step in positioning India Assist as a global travel-tech leader, blending tech-enabled solutions with human empathy on a global scale.
