As Holi 2025 approaches, the excitement among traders and shopkeepers is reaching new heights. From villages to cities, markets are bustling with preparations for the festival of colors. Demand for a wide variety of Holi-related items is soaring, making this season a golden opportunity for businesses. From colors and gulal to sweets, apparel, and decorative items, the festival is expected to generate a record-breaking ₹60,000 crore in business, surpassing last year’s figures.
Markets Overflow with Holi Essentials
The festive fervor is evident as shopkeepers stock up on a diverse range of products that cater to the Holi celebrations. The most sought-after items include:
- Herbal colors and gulal – Eco-friendly and skin-safe colors are gaining popularity.
- Pichkaris and water balloons – A favorite among children, these come in innovative designs such as cartoon characters and pressure guns.
- Traditional white apparel – White T-shirts, kurta-pajamas, and salwar suits are in high demand.
- Sweets and dry fruits – Gujiyas, laddoos, and assorted dry fruit packs are selling at an accelerated pace.
- FMCG and grocery products – Essentials such as milk, ghee, oil, and sugar are being stocked in large quantities for festive preparations.
- Gift items and decorative pieces – Businesses dealing in Holi gift hampers, flowers, and festive décor are witnessing a surge in sales.
The Confederation of All India Traders (CAIT) reports that businesses in Delhi alone are expected to see a turnover of ₹8,000 crore, reflecting the festival’s economic impact across different sectors.
Holi Milan Events Drive Sales and Business Growth
A key contributor to the thriving market is the increasing number of Holi Milan celebrations. According to CAIT National General Secretary and BJP MP Praveen Khandelwal, thousands of Holi Milan events are being organized across India, adding to the demand for catering, venue rentals, event management, and decoration services.
Delhi alone is set to host over 3,000 Holi Milan gatherings, ranging from small-scale family get-togethers to large corporate and community events. This has led to an increased need for services such as banquet halls, farmhouses, hotels, restaurants, and outdoor parks.
Surge in Consumer Demand: A Boon for Traders
The Holi shopping rush is already visible in marketplaces, with crowds growing by the day. Due to the tradition of exchanging gifts, traders dealing in fruits, sweets, dry fruits, and decorative items are experiencing a boom in sales. This year, the demand for Holi-special T-shirts with “Happy Holi” printed on them has skyrocketed, further benefiting the textile industry.
The toy and festive goods industry is also capitalizing on this opportunity, with pichkaris and balloons ranging from ₹100 to ₹400 flooding the market. Additionally, specialized products such as sandalwood, puja essentials, and Holi-themed fashion accessories are witnessing a sharp increase in demand.
Why the Holi Festival is a Key Business Season
Holi is not just a festival of colors; it is an economic driver that impacts multiple industries. From small shopkeepers to large retailers, the festival creates opportunities for businesses to thrive. Some key factors contributing to the massive economic boost include:
- Increased consumer spending – Families allocate a budget specifically for Holi shopping.
- Growth in digital transactions – E-commerce platforms and online retailers have seen a rise in festive shopping trends.
- Expansion of local and handmade goods – Artisans and small businesses producing handmade Holi décor, herbal colors, and organic sweets are experiencing increased sales.
- Rise in event-related businesses – Catering services, party organizers, and event managers are witnessing a surge in demand due to large-scale Holi celebrations.
Projected Growth: Holi 2025 Set to Break Business Records
CAIT estimates that Holi 2025 will generate ₹60,000 crore in business, marking a 20% increase from last year. This growth is attributed to:
- A higher number of public and private Holi events
- Increased awareness and demand for organic and herbal Holi products
- A rise in purchasing power, leading to greater spending on apparel, gifts, and festive essentials
The growing influence of social media marketing, helping businesses reach a larger audience
