New Delhi, October 19, 2025 – As Dhanteras 2025 ushers in India’s festive shopping season, gold prices held steady across major cities, reflecting a balanced market amid high consumer demand. Despite concerns about elevated rates, the auspicious festival continued to witness robust gold purchases from buyers eager to invest in the precious metal for both tradition and financial security.
According to the latest data:
24-carat gold: ₹13,086 per gram
22-carat gold: ₹11,995 per gram
18-carat gold: ₹9,814 per gram
Industry experts note that the stability in gold prices during Dhanteras is a positive signal for the market. Jewelers reported strong footfalls, with customers opting for gold coins, bars, and ornaments despite the higher price levels.
Consumer Trends During Dhanteras
Traditionally, Dhanteras marks the beginning of Diwali shopping, with gold purchases symbolizing prosperity and wealth. In 2025, consumer behavior shows a blend of cultural adherence and investment strategy. Many buyers view gold not just as jewelry, but as a hedge against inflation and economic uncertainty.
Mr. Ramesh Agarwal, a leading jeweler in Delhi, commented:
“This year, we have seen consistent demand for gold coins and bars, especially among young investors. People are aware that gold remains a safe asset amid fluctuating market conditions. Dhanteras continues to be the preferred time for such purchases.”
Market Analysis
Analysts attribute the steady gold prices to a combination of domestic and international factors:
Global gold trends: International gold prices remained largely stable, supporting the domestic market.
Currency fluctuations: The Indian rupee maintained a stable position against the US dollar, preventing sudden spikes in gold prices.
Consumer sentiment: Despite high rates, strong cultural and investment demand drove purchases.
Financial analyst Priya Verma remarked:
“Gold prices are stable because demand is robust and supply chains are operating efficiently. Retail buyers are willing to invest, especially during festivals like Dhanteras, which traditionally see a surge in purchases.”
Jewelry Industry Insights
Jewelry retailers have also introduced modern designs and customization options to attract buyers. The combination of traditional and contemporary styles has helped sustain sales despite the higher pricing.
Mr. Anil Kapoor, spokesperson for the All India Gem & Jewellery Trade Federation, said:
“We expected demand to taper due to high prices, but Dhanteras is unique. The festival’s cultural significance and the public’s confidence in gold as an investment keep demand strong. This year, digital transactions and online bookings have also contributed significantly.”
Investment Perspective
Gold is often regarded as a safe-haven asset, especially during periods of economic uncertainty. With inflationary pressures and global market fluctuations, investors continue to turn to gold for security. The Dhanteras period offers an additional cultural incentive, making it one of the most critical times for both investors and retailers.
Economic commentator Rajesh Mehta noted:
“Gold purchases on Dhanteras are symbolic, but they also reflect sound financial planning. Investors see this as an opportunity to diversify their portfolios and hedge against inflation.”
Conclusion
Dhanteras 2025 showcased robust consumer confidence and strong gold demand. Despite higher rates, the market remained stable, with buyers continuing to purchase gold as both a cultural tradition and financial investment. Analysts expect that the trend will sustain through Diwali, further supporting the jewelry and gold markets.
The festival not only highlights India’s cultural affinity for gold but also underscores its enduring role as a financial asset in the country’s economy. With steady prices and rising demand, gold continues to shine as a preferred choice for investors and households alike.
