INVC,,
Delhi,,
The Vice President of India Shri M. Hamid Ansari re-launched the “Frontline” magazine at a function here today. He commended the editors and publishers for this initiative aimed at retaining relevance in changing times for a newer readership. He wished ‘Frontline’ continued success in the service of discerning readers.”
Addressing on the occasion he said that to him personally, ‘Frontline’ has always been a stimulant to the mind apart from providing good reading on most matters that he care to spend time on. The need for a remix in Bollywood terms therefore did not arise. Nor was there a need to replace persuasion with titillation.
He said that in its new avatar the magazine would have attractive photo essays on art, culture, heritage, wildlife, environment and land & people. It will also have new columns on media and literature, snapshots on developments in India, a science notebook, apart from in-depth analyses of the social, political and economic issues of the day.
The Vice President said that the ‘Hindu Group’ has a rich legacy, and current practice, of sustaining its foundational motto of ‘fairness and justice’. ‘Frontline’ subscribes to it in full measure and will continue to do so. The theme of the debate scheduled for today, on some of the core values of our Constitution, is sufficiently serious, focused and relevant, and testifies to it.
He opined that in today’s age, the audio-visual media has emerged as a dominant medium for quenching the thirst of the target audience for real time news on current affairs, culture and entertainment. Despite this, there remains a real and popular demand for serious publications on topical issues which cannot be substituted by the ‘breaking news’ culture and short-attention span snippets in the domain of the electronic media.
