INVC,,
Mumbai,,
Aligning itself an aggressive growth strategy, Peru based AJE Group today officially announced the launch of its flagship brand Big Cola to the Indian market. Armed with a new approach “Think Big”, the AJE Group also announced their association with Sony Pictures as the beverage partner for South-East Asia, to promote the most anticipated Hollywood blockbuster ‘The Amazing Spider-Man’. Actor Neha Dhupia was present to unveil the new image of the world’s first non-caffeinated cola beverage at a press conference in Mumbai.
Depicting a bold, upbeat character of the brand, the new image is in line with the aspirations and lifestyles of today’s young consumers, thereby uniquely positioning the brand in the consumers’ minds.
“This is the largest change the brand has undertaken since its inception globally. The new “Think Big” approach will be reflected in all our upcoming worldwide marketing & brand communications and it resonates very well with our target consumers.” said Mr. Jorge Lopez Doriga, Chief Marketing Officer AJE GROUP, the producer and distributor of Big Cola globally.
Through the partnership with Sony Pictures, The Amazing Spider-Man, Big Cola will launch the limited edition of The Amazing Spider-Man bottles. Available in three different flavors – Cola, Orange and Lime, consumers can avail of the bottles for a limited period between June to August 2012.
Mr. Sorin Voinea, Director of Marketing for Asia Pacific AJE GROUP further added, “We are certain that our association with The Amazing Spider-Man will strike a chord with our target consumers in India. All our consumers are huge fans of Spider-Man, arguably the biggest ever action hero.”
Big Cola, a global cola brand, is famed for not containing any Caffeine. This factor makes Big Cola an international favorite and the company is confident that it will appeal to the Indian consumers and make further inroads into the Indian market.
Stepping out of the conventional marketing strategy, Big Cola is all set to conquer the Indian market with a well-planned 360 degree marketing campaign.
