Los Angeles, USA | December 27, 2025
James Cameron’s Avatar: Fire and Ash continued its strong box office performance, projected to earn $40-50 million in the December 26–28 weekend, maintaining dominance over the holiday period. The film’s ongoing success comes amid the best post-COVID Christmas Day earnings, reinforcing the appeal of big-budget theatrical spectacles.
The blockbuster faces competition from Sony’s meta-comedy reboot Anaconda, opening in the $20-30 million range, and A24’s Marty Supreme, starring Timothée Chalamet as a fictional ping-pong champion, which expanded nationwide following a limited release. Early audience response for Marty Supreme was boosted by Chalamet’s marketing efforts, generating strong previews and anticipation.
With Avatar 3’s global box office surpassing $483 million, the franchise continues to underscore the enduring value of immersive, high-production films during the lucrative holiday season. Analysts note that these numbers highlight the ongoing theatrical dominance of spectacle-driven movies, even as streaming alternatives remain popular.
Cameron’s continued success with the Avatar franchise, alongside the strong debut of newcomers, demonstrates the balance between established blockbuster franchises and fresh creative offerings in the competitive holiday market.
