New York, November 23, 2025 :
The retail giant Target has unveiled a cutting-edge AI-powered shopping assistant built using OpenAI’s ChatGPT technology, marking a major step toward hyper-personalized retail experiences. The tool, integrated directly into the Target mobile app, is designed to help customers discover products, receive personalized recommendations, and streamline their shopping journey.
The AI assistant provides real-time suggestions based on user preferences, browsing history, and seasonal trends, while also answering product-related questions within seconds. According to Target, the rollout begins today, with wider availability expected across the U.S. in the coming weeks.
Company executives say the collaboration with OpenAI aligns with Target’s long-term strategy to enhance digital engagement and create seamless, intuitive in-app experiences. Early testers report that the assistant improves search accuracy and reduces the time required to find relevant products.
Industry analysts note that the move positions Target as a frontrunner in AI-driven retail innovation, potentially reshaping how traditional stores leverage conversational technology to compete in an evolving market.
