In a major move set to reshape the Indian digital content landscape, social media giant X (formerly Twitter) has drastically reduced its subscription prices across all account tiers — Basic, Premium, and Premium Plus. The price slash, reaching as high as 48%, comes as a strategic push to widen the platform’s paid user base and promote deeper engagement across India’s rapidly growing internet market.
Massive Price Drop: New Monthly and Annual Rates for All Plans
Premium Plan on Mobile Sees Sharpest Cut
The mobile-based Premium plan, which previously cost ₹900 per month, will now be available at just ₹470, marking a steep 48% reduction. This is particularly significant as app store surcharges usually inflate in-app prices. Despite this, X has taken the bold step to ease the financial burden on its Indian mobile user base.
Premium Plus on Mobile Now ₹2,100 Cheaper
For users seeking an ad-free and enhanced experience, the Premium Plus subscription on mobile has also seen a notable drop. Originally priced at ₹5,100, it is now available for ₹3,000, resulting in a 41% decrease. With this change, high-tier users can enjoy elite services without the previously hefty price tag.
Web-Based Subscriptions Also Made Cheaper
Premium on Web Down to ₹427 from ₹650
Those using the web version of X will also benefit from the price reduction. The monthly Premium subscription has been slashed by 34%, bringing the cost down from ₹650 to ₹427. This makes the web subscription more affordable than ever for individuals preferring to engage via desktops or laptops.
Premium Plus on Web Gets a 26% Price Cut
The top-tier Premium Plus plan for web users has also been adjusted. Previously priced at ₹3,470, it now costs ₹2,570, giving users a ₹900 discount. This aligns with X’s goal of streamlining pricing across platforms while ensuring premium accessibility for power users.
Basic Plan Adjustments Offer More Value for Money
Monthly Basic Subscription Reduced by 30%
Even entry-level users are getting a break. The Basic plan, initially costing ₹243.75 per month, now costs ₹170, translating into a 30% discount. It’s a cost-effective option for users who want to explore enhanced features without committing to premium tiers.
Annual Basic Plan Now ₹1,700 — A 34% Drop
Long-term users opting for the annual Basic plan will also benefit. The fee has dropped from ₹2,590.48 to ₹1,700, saving users approximately ₹890.48 annually. This move makes advanced features such as post editing, long-form content writing, and video downloads accessible at a fraction of the previous price.
Features Breakdown: What You Get with Each Plan
Basic Subscription Benefits
Subscribers to the Basic plan enjoy key upgrades not available to free users, including:
Post editing
Ability to write longer posts
Video background playback
Video download capability
This tier serves as a stepping stone into X’s more expansive offerings.
Premium Subscription Features
Premium subscribers gain access to:
Verified blue checkmark (blue tick)
Boosted visibility across timelines and replies
Reduced ads
Prioritized ranking in conversations and search
Longer video uploads
Undo tweet, bookmark folders, and reader mode
This plan is ideal for professionals, creators, and public figures who want increased engagement and credibility.
Premium Plus Exclusive Perks
The top-of-the-line Premium Plus package offers:
100% ad-free experience
Access to “Articles” for long-form content creation
Priority support
Access to Grok 4 and SuperGrok AI tools
Maximum ranking and visibility across the platform
These features cater to power users, marketers, writers, and businesses looking to maximize their presence and productivity on the platform.
Why This Pricing Shift Matters
X’s strategic pricing adjustment reflects a deeper understanding of the Indian digital economy. With over 800 million internet users and growing, affordability and value-for-money services are pivotal for market penetration.
By dramatically lowering its price points, X is:
Democratizing access to premium tools
Competing more aggressively with rival platforms
Positioning itself as a dominant player in India’s social and content space
Platform-Wide Subscription Overview: New Prices at a Glance
| Plan | Previous Price (Mobile) | New Price (Mobile) | Previous Price (Web) | New Price (Web) | Savings |
|---|---|---|---|---|---|
| Basic (Monthly) | ₹243.75 | ₹170 | ₹243.75 | ₹170 | 30% |
| Basic (Annual) | ₹2,590.48 | ₹1,700 | ₹2,590.48 | ₹1,700 | 34% |
| Premium (Monthly) | ₹900 | ₹470 | ₹650 | ₹427 | 48% / 34% |
| Premium Plus (Monthly) | ₹5,100 | ₹3,000 | ₹3,470 | ₹2,570 | 41% / 26% |
Who Should Upgrade Now?
Content Creators & Journalists
With access to Grok AI, long-form content tools, and increased visibility, X’s Premium and Premium Plus tiers are now highly attractive for professionals looking to grow their audience organically.
Businesses & Brands
Verified status, ad-free access, and priority exposure make Premium Plus a cost-effective marketing solution for businesses wanting to build trust and improve engagement.
Everyday Users
Even casual users benefit from the Basic plan, which offers a smooth, enriched experience with key upgrades for a nominal cost — now further slashed for better affordability.
Conclusion: Unmissable Opportunity for Indian Users
With this bold price overhaul, X is sending a clear message — India matters. By lowering subscription fees by up to 48%, the platform opens the doors for millions to access premium social media features without financial strain.
Whether you’re a casual user, a creator, or a business professional, these new pricing tiers offer unmatched value. There has never been a better time to upgrade your X experience in India.
