Ropes in Big Boss Winner Rubina Dilaik to unveil new range and packaging
Kumkumadi Range comprises facial products powered by Ayurveda
INVC NEWS
Mumbai,
One of India’s fastest-growing Ayurvedic D2C brand The Ayurveda Company (T.A.C) has launched Kumkumadi Range – a host of holistic facial products infused with Ayurveda’s choicest ingredients for radiant and youthful skin featuring Rubina Dilaik, actor and winner, Big Boss 14. Through the mass appeal of the bright and brilliant actor, T.A.C wants to build awareness around Ayurvedic recipes and a strong connection with its digital audience. In a campaign video uploaded by Rubina Dilaik and brand on various social media platforms, the actor apprises her fans about the benefits of Kumkumadi products and why they should embrace Ayurveda.
T.A.C, along with Dilaik, will also run various campaigns highlighting the range of Kumkumadi products on all its social and digital platforms. The campaign is conceptualized by T.A.C.
“As an avid follower of Ayurveda and natural skincare, this is a wonderful opportunity for me to popularize Kumkumadi, a unique blend of herbs and oil for a healthy & radiant glow. I am optimistic that people will wilfully embrace the T.A.C Kumkumadi products and better understand the impact of Ayurveda as a way of life,” added Rubina Dilaik.
T.A.C’s Kumkumadi portfolio includes seven skincare products – 100% Pure Face Oil, Face Wash & Face Scrub with 24K Gold Dust, SPF 50 Gel Sunscreen, Night Gel, Day Cream, and Aloe Vera Gel. This array of products are rich in Kumkumadi, a beautiful blend of Kesar, Manjistha, Bala, Rakta Chandan and many others. Kumkumadi Oil is revered in Ayurveda for deeply nourishing the skin, providing glow and radiance, making it firm, supple and visibly toned with reduced blemishes and hyper-pigmentation.
“With Ayurveda, we recognize each ingredient intimately. Kumkumadi is a staple when it comes to youthful skin, and T.A.C has successfully formulated it and other key ingredients in multiple formats and products to meet the diverse needs of our consumer’s skin. With Rubina Dilaik, known for her natural beauty and belief in Ayurveda and Yoga, we intend to take our message on healing and popularizing Ayurveda as a way of life among the masses,” said co-founder Shreedha Singh.
Additionally, T.A.C has made a major revamp with its packaging, coming up with white and gold. White, the fusion of colours, is the base colour layered up with gold, resonating the exquisite Ayurvedic ingredients.
T.A.C founder Param Bhargava added, “With T.A.C our vision is clear, it is to HEAL – Helping (people) Embrace (an) Ayurveda Life (HEAL). Our new packaging embodies the same and will communicate in the form of a logo that will be made ubiquitous and become a symbol for a movement among the youth to choose T.A.C as an enabler towards adapting Ayurveda as a lifestyle.”
