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Oxigen Launches a new generation point of sale(POS) GPRS terminal
The growth in telecom subscribers is gradually and surely shifting to the rural locations. While rural telecom revenue is a mere 24% of total revenues as of 2011, it is set to grow to 30% by 2013. This has spawned rapid scale up Telecom Retail in Tier II and Tier III locations as well as in small towns and villages.Connectivity for mobile Recharges and DTH recharge has posed a challenge with poor landline connectivity and electricity. GPRS has emerged as a viable option. The difficult part had been the capital cost of the POS device.
Oxigen has been engaged in for last 12 months in developing a suitable cost effective solution. The new terminal called Oxismart has many superior functionalities which make it a preferred choice for a Retailer. Primary among these are a portable facility as the terminal has a battery backup and customised printing which reduces cost of consumable all very important for the retailer.
Based on valuable feedback from the retail market to provide them with Point of Sale terminals, which are wirefree (do not have any telephone line connected for them to conduct their business), have good battery back up (as rurral india has tremendous electricity outages), and are mobile ( can be moved from one location to another easily), Oxigen decided to develope a cost effective GPRS PoS terminal.
