INVC NEWS
Chennai,
In a corporate world, being well-groomed is the name of the game. The discerning gentlemen are dressing up more than ever, driven by workplace dress codes, individual expression and fresh trends. Designed with perfection, complementing vibrant colours, patterns and cuts, MONTE BIANCO by Clothing Culture Ltd. unveils the festive campaign – Autumn/Winter 2018. The brand maintains the cultural character, modernity and passion in the creation of the garments of the collection.
Monte Bianco, a rapidly growing brand in the segment has struck a chord with the progressive and sharp gentlemen, who are innovative in their wardrobe solutions. They are shifting from the traditional formal look to smart casuals. Monte Bianco, a high fashion smart casual brand, designed specifically for young professionals is a bridge to the aspirations of young professionals. The aesthetic, uncluttered and clean look makes Monte Bianco stand out. The brand exemplifies this and highlights the fact that whether at work or play, or anywhere in between, the essence of one’s personality both literally and figuratively is visible.
Home to the creative industry, Amsterdam is a multicultural hub for brands from all over the world. The city is famous for its Golden Age canals lined by tilting gabled buildings that work as the backdrop for Amsterdam’s treasure-packed museums, vintage-filled shops, hyper-creative design and dining scenes. The festive campaign of Monte Bianco captured in the magnificent city of Amsterdam, personifies in its new collection of smart casual shirts, trousers, jackets and bundies, the evolution of its designs towards a more contemporary look at an affordable price range. The campaign brings a dash of freshness to the brand and stands for everything that defines the attributes of Monte Bianco like young, stylish, cheerful, aspirational and innovative. From keeping a balance between work and leisure, the campaign depicts the perfect Monte Bianco man who is living his best life.
“With this festive campaign by Monte Bianco, we are showcasing ‘The Monte Bianco Man’ who loves his passion more over his profession. Just as people today are goal-oriented yet fun, we also seek to establish the same chemistry through our brand and campaigns. Our portfolio is primarily designed for the discerning gentlemen and is a perfect balance between their passion and work,” said Mrs. Vijaylaxmi Poddar, Director, Clothing Culture Ltd, which owns the brand Monte Bianco.
Catering to the ideas of the new generation, Monte Bianco promises to live up to their expectations by creating the perfect outfit appropriate for any occasion through the festivities. The collection is available across MBOS and large format stores like Reliance Trends.
The campaign is visible across multi-city hoardings, specific print publications and theatres across Eastern, Northern and Southern parts of the country.
With the help of the campaign, Monte Bianco seeks to establish a bold and prominent message of the young generation and their regime of life.
