– Dr. Naresh Arora –
The best way to perfect the future is to create it. People have really achieved whatever they have dreamed of and many of those inspired individuals have them chosen to be an entrepreneur by reaching the limits of the sky and proving themselves at every step. This side of industry is coming up very fast due to its very potential ability to grow. Now days, there is a conception of a small clinic in their streets. The field promises good results and also enhances the personality growth of an individual.This spa industry plays a major role in generating job opportunities for the people who want to offer services of aromatherapy and natural therapies. These days’ demands are different and new techniques have also come up along the time. People who have become more conscious about their body will definitely have interest in these therapies for their good. There consciousness is shaped in such a way today that their physical appearance is a matter of top most concern. The level of income too is higher now days as the numerous entrepreneurs are coming up the several new techniques and skill sets.
CHALLENGES
This industry has the challenges of its own, like the every other industry. It is never easy to start with a clinic or a shop, keeping in mind when you are aiming to make it a brand. Lack of understanding in this field can be a big hurdle. Without having the background to discern quality, spa managers/directors often fear that aromas may be too imposing on guests.
However, using pure essential oils for environmental fragrencing or in treatments can positively alter the state of mind of spa guests. Aroma therapy is an art and science that takes years to master, basic principles and safe practices should be clear. Every activity should happen according to the plans, failing of which could let to disapproval of the client and eventually the brand. And it is always required to be market updated, since the completion is high and you have to set a benchmark for your business to grow.
SCOPE
This business is booming at a very fast pace. Aromatherapy is a fun and challenging experience, combining core sciences with product formulation and scent blending. Aromatherapy can be used in many different ways to treat a wide range of physical and emotional problems. These days it is used for a growing variety of applications, including mood enhancement, cognitive function such as memory and concentration, energy enhancement, sleep improvement and numerous physiological functions.
Treatment types in Aromatherapy comprise making patients consume essential oil orally, aromatic baths techniques like relaxation, massage, vaporization, detoxification etc. Inhaling the proper fragrance can reduce stress, lift depression, hasten a good night’s sleep, soothe your soul, or give you more energy. Owners definitely keep themselves upgrade and the result is expansion of business due to a lot of demands from the clients.
TIPS TO FOR A START UP
A success in any industry comes with hard work and patience. This industry is growing and there are no set points to achieve a success in this business. However, the knowledge about this industry, past in hand experiences definitely add on a ladder of success. Every knowledge related to the field is essential. The following tips can be useful:
First thing to keep in mind will be the location, what will be the location of your spa? This will automatically decide your target audience and your further success in business.
Customer will always demand in terms of products and services, so make sure you are alert of recent trends in the market along with your daily routine.
Either by traditional media or digital media, your aim. You have to think of aggressive PR and marketing of your brand. In order to establish your brand in the market, an overall branding is required. Always try to find interesting ways to sell your point in market, this is very beneficial in market.
Factor Encouraging Entrepreneur:
1. Desire to do something
2. Need for independence
3. Concessions and subsidies given by the govt.
4. Availability of finance
INCOME LEVEL IN BUSINESS
If your dream is to own your own spa, know that a six-figure income could come with it. Whether you want to buy into a franchise business, take over an existing business or start from the beginning; owning your own business can be a challenging and rewarding voyage too. Later, after your success, you can start working with efficiency which can take you to greater heights.
A person can set up his own business or can be a free lancer as well. Freelance rates vary per project. As a beginner, you can try to minimize taking unpaid projects. Later on, you can start with paid projects but do a research on your local market for the average salaries and rates and don’t undersell your work.
Working your way up to these heights can also lead you to product endorsement deals, developing products of your own or writing books. Keep in mind this is a competitive facet of the industry so you will have to work hard with dedication.
CONCLUSION
Entrepreneurship has a tremendous effect in empowering and transforming society. Success in business makes entrepreneurs financially independent and also gives them the strength to overcome setbacks in life. Increasing socio-economic awareness, need for additional income, utilization of extra time, constant motivation by the government institutions education social status and the impact of role models are some of factors responsible for the development of entrepreneurship in India.
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About the Author
Dr. Naresh Arora
Founder of Chase Aromatherapy Cosmetics and Skincare Institute
Disclaimer : The views expressed by the author in this feature are entirely his own and do not necessarily reflect the views of INVC NEWS.
