Kulbir Kalsi,
INVC,
Chandigarh,
The 65 year old Jetking Infotrain Ltd, which is one of the leading Computer Hardware and Networking educationists in the country has unveiled its revamped logo in a vibrant new identity. The master logo is built around the promise of better education, better placements and a better life. The identity reflects with the companies core DNA of being an aspirational and contemporary brand, all geared up to meet the needs of the students and recruiters who demand more in today’s competitive environment. With an intention of revamping the brand and being more aggressive on the communications front, Jetking Infotrain is focusing on creating a distinction between different courses offered at varied verticals. This activity of brand revamp from Jetking Infotrain focuses on showcasing the legacy of the brand and creating a fresh recall amongst the consumers while retaining brand popularity and giving out a new message to its target audiences in the market.
This brand revamp activity mainly took into consideration for their key customers, students, colleges and recruiters based on the research and insight chosen to bring out the Jetking crest. The logo showcases the mark of living “A better Life”. The entire activity was undertaken by a London based agency “iam-mumbai” a sister concern of the percept group. The money spent by the company was approximately around 1.2 crores.
Mr. Suresh Bharwani, Chairman, Jetking Infotrain Ltd said, “The brand identity repositioning will help us to establish ourselves as a brand of the future. With the progressive and youthful outlook of the company, main aim is to shift our imagery from not just an IT training provider but a solution or a platform for students to get good jobs in the industry. With this brand repositioning we will ensure that our brand remains energetic yet different and offers glamorous aspiration to the young go-getters who wish to align with Jetking Infotrain and achieve their dreams.”
With technology becoming persistent, Jetking Infotrain over the last six decades has been continuously working for the development of smart and easy methods of training IT professionals and students. With the changing face of technology, Jetking Infotrain has launched innovative methods on regular intervals and has equipped itself with the most advanced courses offered in the field of Information Technology and Infrastructure Management Services.
