New Delhi,
Launched in 2015, Swachh Bharat Mission (SBM), has come a long way. The programme made sure that cleanliness and sanitation found a place in India’s governance landscape. The programme was aimed at transforming the behaviour of the masses on issues of sustainable waste management. It is quite apparent that six years after the announcement with much fanfare, there has been no. of brands who have initiated the campaign at their level to make a change in the society.
Launched under the Swachh Aadat, Swachh Bharat programme by Hindustan Unilever Limited (HUL), the Swachhata Doot initiative is an important step towards addressing and tackling India’s sanitation crisis. The Swachhata Doot programme urges everybody to be ‘messengers of change’. More than 4,000 employees from 25 HUL factories have embraced the new role of ‘Agents of Change’ (Swachhata Doot). They educate and motivate their communities to adopt better WASH habits.
Swacchta Pakhwada 2020 by Bharat Petroleum Corporation Limited
Bharat Petroleum Corporation Limited (BPCL) is a Government of India controlled Maharatna oil and gas company. BPCL employees stood strong in the fight against the virus. They made a collective contribution of INR 4.27 Crores from their salaries. As part of its corporate social responsibility for COVID-19 relief, the PSU organised ‘Swachhta Pakhwada 2020’ from July 1 to 15, 2020. This special initiative was in support of the Indian government’s Swachh Bharat Abhiyan.
Apollo Tyres Ltd contributes to the ‘Swachh Bharat Abhiyan’ with various projects on solid waste management and safe sanitation like Clean My Transport Nagar, Clean My Village, Sanitation Management and End of Life Tyre Playgrounds. Sustaining the environment is an important focus area of Apollo. The major aim of this initiative is to raise people’s awareness and provide a better environment.
